SMITHY WEEK : EVENT SERIES

BRANDING / PAGE LAYOUT / ADVERTISING

Smithy week is an event series created to promote a weeklong workshop series teaching the art of blacksmithing. The target market of males age 16-30 love super heros, fantasy and the allure of the blacksmith. The campaign was aimed to show blacksmiths as a force to be reckoned with. The kit included : the brandbook, program, web/mobile mockups and extra promotional swag.